The Internet is our Business School

We help you understand how exceptional internet companies are built, how they grow, and the decisions that make them successful.

Politics · $48.2m vol.Will the Fed cut rates in December?

67%chance▲ 12%

Yes 67¢No 34¢

rampSpend · Oct

Total spend$1,284,920

AWS$84,210
Figma$12,400

365day streak

MTWTFSS

D30 retention55.2%

34.1M DAU +51% YoY

Featured lecture

Duolingo's Habit Machine

How a green owl, a fragile streak and five-minute lessons turned good intentions into a daily ritual—and built one of consumer software's strongest retention loops.

Read the lecture

Green owl mascot for the Duolingo case study

The curriculumSee all lectures

001◇Product / MediaWhen the Product Becomes MediaHow Polymarket turned real-time information into a global platform.

002⌁Distribution / DataTurn Your Data Into DistributionHow Ramp built a distribution engine from its own product data.

003pBrand / CommunityBuilding a Social Network Without a FeedHow Partiful created a new kind of social network around real life.

The Internet is our Business School

Duolingo's Habit Machine

Class is every Thursday.